Blog: Expert Business Strategies and Marketing Tips

Business Success | Entrepreneur | Management

Your End of Year Business Planning Checklist

If you have talked or worked with me, you know that I love checklists. I make them for myself and my clients, and I ask my team for them constantly. They’re a really good way to make sure that nothing falls through the cracks. One thing that small business owners might not think of needing a checklist for is business planning – but I assure you, it’s helpful, especially at the end of the year.

While every business will have different needs, the same areas of planning will apply to all of them, even yours!

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Business Success | Management | Systems

The Importance of a Business Plan

“Business plan” is a term that tends to strike fear into the hearts of small business owners – not because it’s a long, drawn out process to write one, but because we think it has to be. At least, that’s what I thought once upon a time…and plenty of my clients have been in the same position. Many people think of it as an “I’ll do it someday” sort of thing, and it keeps getting put off. But what is the importance of a strong business plan?

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Management | Small Business | Systems

Using AI Effectively and Ethically in Your Copy

AI has taken the world by storm over the past year. It’s impacting almost every area of our lives, from how we search Google and Amazon to how we write emails and text messages – but for most people, the biggest area of concern for most businesses is the use of tools like ChatGPT. It’s now a given that AI is going to be used, but how it’s used is going to make all the difference, especially in your copy.

Read More Using AI Effectively and Ethically in Your Copy
Management | Small Business | Systems

Developing Strong Systems for the Use of AI in Your Small Business

AI is the buzzword on everyone’s lips right now. Since the advent of ChatGPT in November of 2022, AI technology has been advancing at an exponential rate, and it seems like everyone’s getting on board. It can be a very useful tool, but used incorrectly, it can also cause some very large problems. Today, I’d like to share some tips to help you in developing the systems your team needs to use AI effectively and ethically in your small business.

The first step in this process involves understanding the functions and limitations of AI. What can it do, and what should it not be used for? What can it help you streamline, and which parts of the process require human oversight and involvement?

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Entrepreneur | Management | Team

What Can an Executive Assistant Do for You?

We all know an Executive Assistant can do things like handle your email and calendar, but are you aware of all the other ways they can make your life easier – and your business more profitable?

As a business coach, one of the most common questions I get asked is, “I know I need an Executive Assistant, but how do I work with them? What do I delegate? How do I train them?” (Ok, that’s three questions, but they’re usually asked all at once!)

I firmly believe that every business owner needs an EA, and that your EA should be one of your first hires. A lot of business owners question whether they can afford one…my answer to that is that you can’t afford not to have one.

Here are three reasons why.

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Entrepreneur | Make a Difference | Team

3 Ways Small Business Owners Can Give Back and Make a Positive Impact

As small business owners, it’s easy for us to get caught up in the day-to-day hustle – even to the point that we need to intentionally schedule in time to step back and plan. However, there are other opportunities that can be easy to miss as we get busy: the opportunities to use our platforms to give back and make a positive impact.

There are so many different ways we can do this. Honestly, that’s part of what I love about it, because we’re all going to see different needs. None of us can fill every need, but together, each of us can do our part to fill some of them.

Read More 3 Ways Small Business Owners Can Give Back and Make a Positive Impact

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