Blog: Expert Business Strategies and Marketing Tips

Marketing | Small Business | Systems

The 3 Stages of Planning for Marketing Campaign Success

Marketing is essential to the growth of your business, but there are a lot of moving parts to plan, implement, and manage. There are multiple roles involved, and if you have a Marketing Team, multiple people.

Effective planning is key to the success of your marketing campaign.
There are a few different levels of planning that need to take place. Not all of them need to happen at the same time, but they do need to be calendared in and communicated.

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Management | Small Business | Systems

3 Current Business Trends for Profitable Small Businesses

When you’re a business owner, there are very few things you can depend on to stay the same. In fact, change is one of the things you can always depend on! As such, it’s essential to keep an eye on market changes and trends in business – this will allow you to more confidently make the decisions that will keep your business healthy.

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Entrepreneur | Management | Small Business

How Effective Planning Will Equip You to Cross Items Off Your Bucket List

Ever since I was a child, I have had a bucket list of things I want to do and places…

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Business Success | Entrepreneur | Management

Take Advantage of Your End of Quarter Review for Goal Setting

Goal setting is something that we as business owners tend to enjoy doing, but following through on those goals is often a different story. It’s motivating to see those goals listed in your business plan. It’s fun to set them, and it’s encouraging to think of how your business will grow. But without a consistent plan of action, that’s what they will remain – goals. This is where your end of quarter review can become one of the best tools in your arsenal.

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Business Success | Management | Team

3 Tough Love Pieces of Advice for Small Business Owners

Summer is over, and it’s time to get back to work! Do you find yourself needing a bit of a kick in the butt when it comes to your business? After all, we only have about 3 months left to make our annual goals. If the answer to that question is yes, you’re not alone – and today, I’d like to share some tough love to help you and other entrepreneurs learn how to run a small business successfully.

There are times when we all need a bit of tough love, and I’m no exception. The tips I’ll share below come from both my own experience and from helping hundreds of clients develop their systems, grow their teams, and build profitable businesses.

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Business Success | Management | Team

3 Steps to Determine the Cost of Lost Opportunities

All too often, people at all levels jump in and do tasks that truly are not at their highest and best level. While they feel that they may be helping pitch in or think it would be easier to just get it done themselves, ultimately they are starving their company by deciding not to stay in their zone of genius. The cost of these lost opportunities can be difficult to determine, but when you take a deeper look at them, you’ll see that it’s often significant.

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