Systems

Entrepreneur | Management | Systems

Peering Inside the Life of an Entrepreneur

On average, 4.4 million businesses are started each year in the US alone; in 2022, that number jumped to just over 5 million. For some people, the idea of entrepreneurship starts as a young child. The dream develops and the goals get set of how to build a product or service to help millions of people.

For others the bug develops later in life, often with the realization that there is a missing element that can help people and they have the solution to do so.

Either way, entrepreneurship is not for the faint of heart. There is even a month just to celebrate entrepreneurship and the many hurdles that one faces in developing a business to better society.

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Marketing | Small Business | Systems

The 3 Stages of Planning for Marketing Campaign Success

Marketing is essential to the growth of your business, but there are a lot of moving parts to plan, implement, and manage. There are multiple roles involved, and if you have a Marketing Team, multiple people.

Effective planning is key to the success of your marketing campaign.
There are a few different levels of planning that need to take place. Not all of them need to happen at the same time, but they do need to be calendared in and communicated.

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Management | Small Business | Systems

3 Current Business Trends for Profitable Small Businesses

When you’re a business owner, there are very few things you can depend on to stay the same. In fact, change is one of the things you can always depend on! As such, it’s essential to keep an eye on market changes and trends in business – this will allow you to more confidently make the decisions that will keep your business healthy.

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Business Success | Small Business | Systems

How Can the Right Bookkeeper Help You Grow Your Small Business?

Your Bookkeeper is such a vital part of your team: they handle everything from payables and receivables to payroll, manage your financial reporting, collaborate with your accountant for tax preparation, and help you maintain compliance. One thing I’ve noticed, though, is that most business owners fail to put the right person in that slot for way too long.

This could be for any number of reasons.

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Clients | Marketing | Systems

How Client Testimonials Will Help You Grow Your Business

Testimonials are the hidden magic that convert potential clients into paying clients.
“How can one simple word provide so much power over a buyer?” you might ask. Well, it starts with the fact that a client in a buying journey believes you may be the right person but is looking for social verification to ascertain whether or not you’re the right fit for them.

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Business Success | Clients | Systems

How to Turn Client Complaints into Raving Fan Moments

As business owners, the last thing we want is to underserve our clients and leave them complaining about our services. Unfortunately, it happens when a business is growing.
The key is to have a great system in place to handle each opportunity like a pro and turn those complaints into raving fans moments.

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