The Importance of a Business Plan
“Business plan” is a term that tends to strike fear into the hearts of small business owners – not because it’s a long, drawn out process to write one, but because we think it has to be. At least, that’s what I thought once upon a time…and plenty of my clients have been in the same position. Many people think of it as an “I’ll do it someday” sort of thing, and it keeps getting put off. But what is the importance of a strong business plan?
