Writing a business plan is a task that many small business owners shy away from – not because they don’t want a plan, but because it seems like a daunting exercise. What goes into an effective business plan? Doesn’t it have to have an array of confusing numbers and professionally designed graphs? How many hours will you have to spend? And once it’s made, what do you do with it?

Fortunately, the answers to these questions are easier than you might think!